More content is published online every 48 hours than there was from the beginning of time until 2003. We live in a world where random content rains down on us from all over the internet. As Big Media (the record labels etc.) is losing it’s monopoly on artistic production, anyone can claim that he or she is an artist by self-publishing in the digital world. Some see this phenomenon as the disintegration of quality art and culture. Others exalt it as a new era of creativity.
What We Know
There is a renewed need for authentic art and human connection amidst the digital overload. New digital tools may benefit us to an extent, but they will never replace the value of sharing meaningful art and culture at a grassroots human level, in real life. What is more powerful, a live show or an MP3?
What We Can Do
Amidst the chaos of our digital culture, people who value quality art, culture, and community must stand tall. We must remember that we will continue to create our art and culture in the real world, at the ground level, even if we will be distributing the resultant content through the internet. The ability for communities to come together on a grassroots level and redefine the way that we find human meaning in our art and culture is here.
Why You’re Reading This
North Pacific Company is an independent collective of musicians and artists in Santa Cruz, CA promoting a new era of artistic production that starts at home. Our number one goal is to come together periodically to record and release compilations of our work, and to host events that celebrate the community that enables us to do so. Have fun on our website and blog, consume the content posted here to your heart’s desire, but always remember that the true meaning in our work will come to life at live concerts, at community events, and through the authentic human interaction that is inherent in those experiences.
Love and thanks,
Steve Stubblefield, Director